E FUN Nextbook Tablets to Include Digital Safety USA’s Revolutionary Point-of-Sale Activation Digital Asset Protection Solution

04/27/2017
Brand’s Devices Will Help Retailers Create an‘Open-Sell’ Sales Floor that Will: Create a Sales Lift, Cut Shrink, Increase Profit Margins, Improve Employee Productivity, and Dramatically Change the Retail Shopping Experience

WEST COVINA, CA – April 27, 2017 – E FUN, a leading designer and manufacturer of mobile lifestyle products, announced that it is about to make the lives of retailers much simpler, while at the same time, put a definite deterrent in the way of thieves. Its Nextbook Ares 8” and 10.1” Android tablets will now have the ground-breaking, Point-of-Sale Activation (PoSA) digital asset protection solution from Digital Safety USA (DBA “DiSa”) imbedded in them. Such products will be ready for shipping beginning May 13, 2017.

E FUN Nextbook devices with imbedded DiSa PoSA digital asset protection, can help retailers:
  • Open sell high-theft, high-shrink items
  • Sell more product
  • Remove ‘barriers’ between the consumer and products
  • Reduce in-store labor
  • Remove the need to purchase and repurchase wraps, tags, and boxes for security purposes
  • Protect against internal and external theft, and return fraud

“Retailers can now safely merchandise Nextbook products on the sales floor without fear of them being stolen,” remarked Jason Liszewski, E FUN managing director and VP of sales. “These Nextbook products can also be quickly merchandised, as current asset-protection methods – such as keeper boxes and spider wraps – no longer have to be applied to the product. These current methods cost retailers in both employee productivity time and monetary cost of having to purchase them and then repurchase them when an item is stolen. Our DiSa PoSA-enabled E FUN Nextbook tablets are going to make the lives of retailers, especially omni-channel retailers, easier and more profitable.”

The DiSa PoSA solution is the world’s first digital asset-protection solution. It digitally locks Nextbook devices during the manufacturing process through a software upgrade in the firmware. The lock prevents theft by rendering the device inoperable from the point of its production, through the supply chain, to the point of sale, whether the sale takes place in-store or online. The Nextbook device remains locked until the legitimate buyer, during setup, activates it by using a unique code that is printed on their retail sales receipt. Once activated, the device remains permanently unlocked and fully functional.

Consumers will be able to easily identify the Nextbook PoSA-enabled devices by the distinct bright-yellow-and-black PoSA logo that is printed on every carton. The logo will also tip off would-be thieves not to bother, as they will not be able to use, return, or sell the item. In fact, if the wrong code is entered too many times, the unit becomes permanently locked.

“We are excited to be working with E FUN in providing their line of Nextbook tablets with our anti-theft Point-of-Sale Activation digital solution,” said Adam Hartway, DiSa chief executive officer. “It is low cost, adds no chips to any product, has minimal impact on packaging, and saves expenses over alternative and less-effective theft-deterrent solutions. Plus, it protects their sales channels, as it assures only their authorized retailers are selling Nextbook devices.”

The versatile unit supports the following A/V formats:

About E FUN
E FUN, a designer and marketer of mobile lifestyle products, entered the North American market in late 2010. Since then, E FUN has grown to be one of the leading tablet brands at retail, achieving top five market share by volume in 2016. Its ongoing product innovation and partnerships set E FUN apart from competitors and provide customers with unique out of the box experiences. Its product offerings include Android and Windows tablets. E FUN is headquartered in West Covina, California.

For additional information regarding E FUN's Nextbook tablets, visit www.nextbookusa.com.

About Digital Safety USA (DBA DiSa™)
Founded in 2009, Digital Safety USA (DBA “DiSa”) is a US-based asset protection solution provider. As the global leader in digital protection for products in the retail channel, DiSa is committed to protecting both the supplier and the retailer against: shrink, fraud, and counterfeiting. Its focus is to revolutionize the retail channel by converting current analog solutions to digital solutions. Its portfolio of digital solutions includes: Point-of-Sale Activation Protection (PoSA), anti-counterfeiting, global licensing enforcement, Serialized product warranty validation, and return fraud protection of PoSA and serialized product (non-intelligent). DiSa has been awarded the 2017 RTech Award for Innovation from the Retail Industry Leaders Association (RILA). It is a wholly owned subsidiary of DiSa Limited.

For additional information, visit www.digital-safety.us or www.digital-safety.sg.

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