E FUN Selects AmLogic to Provide Chipsets for Nextbook Android Tablet Line

08/30/2012
WEST COVINA, CA – August 30, 2012 – E FUN, a consumer electronics designer and manufacturer of fun, easy-to-use lifestyle products, has selected Amlogic to provide chipsets for its Nextbook Android tablet line. The tablets will be released in the third and fourth quarter of this year.

The Nextbook products will use Amlogic’s AML8726 family of single and dual core ARM Cortex A9 powered application processors with multi-core MALI-400 Graphics Processing Units. These power efficient and yet high performance devices provide consumers with market leading gaming, video streaming, web and interactive experiences.

“We are constantly striving to give consumers the best available technology at an affordable price,” remarked Jason Liszewski, managing director and vice president of sales for E FUN. “We are happy to improve our Nextbook tablet performance with Amlogic’s chipsets and excited to bring the improvement to our customers.”

Andrew Gane, vice president of marketing and business development for Amlogic said, “We are thrilled to work with E FUN because of their success selling the Nextbook line in North America and worldwide, as well as their strong relationships with retailers. These new products provide a perfect balance between performance, cost, battery life and user experience, and we are confident that E FUN is introducing a market leading product.”

The E FUN Nextbook line of sleek, lightweight Android tablets is the next generation of books that can be taken and read anywhere. Nextbook models feature Google’s powerful Android operating system, TFT touch-screen color displays, built-in Wi-Fi technology, and MP3/photo viewers. The units not only allow users to browse the web, read eBooks and play games, but each may also be used as an alarm clock or weather station.

The Nextbook line is available at leading retailers and online sites. For a listing visit www.nextbookusa.com.

About E FUN
As its name implies, E FUN is a designer and marketer of fun, lifestyle e-products that are easily accessible. While appreciated by techies, E FUN products are primarily designed for consumers who desire the latest technological products, but are more concerned with what they do, not how they do it. E FUN’s ongoing product innovation focuses on making electronics and computing more fun! Initial products offerings from E FUN include the APEN digital pen and Nextbook Android tablets. E FUN is headquartered in West Covina, California.

For additional information regarding E FUN’s brands, please visit APEN at www.apenusa.com; and Nextbook at www.nextbookusa.com.

About Amlogic
Amlogic is a leading fables system-on-chip (SoC) company that provides open platform solutions for multimedia consumer devices including value-line tablets, OTT/IP STBs and Android-based Smart TVs. Amlogic has combined its proprietary high-definition application processing engine and systems IP with industry-leading CPU and graphics processor technologies to produce solutions for leading OEM and ODM partners. The Company’s customized application processor SoC solutions provide a high level of system integration to optimize size, performance, power consumption and cost. Amlogic enables partners to rapidly develop market-leading products by providing turnkey solutions utilizing software platforms such as Android, Qt and the HTML5 open Internet standard.

Visit Amlogic online at www.amlogic.com. For further information please contact pr@amlogic.com.



PR Contact:

Susan van Barneveld or Rita Lee
Public Communications/Worldwide (PC/W)
(714) 891-3660
efun@pc-w.com

All products/services and trademarks mentioned in this release are the properties of their respective companies.

© 2012 E FUN. All rights reserved.

Back